Once you've gone live with your site, you've only just begun. The world of ecommerce is fast-paced and cutthroat. And if you don't promote your site to search engines and to potential buyers your chances for success diminish accordingly.
search engine optimization web site promotion
Today, site success depends on promotion - search engine promotion and eyeball promotion. You can promote on a shoestring or you can launch a pedal-to-the-metal campaign with banner ads, Google Adwords, links building and opt-in cultivation. If you aren't SEO-experienced, you'll be best served by professionals who can track site activity, develop useful metrics and devise and implement a strategy for improved site performance.
The same goes for the process of optimization. Sites must be search engine optimized and conversion optimized - two very different things. Much of SEO takes place behind the scenes. That's why it's essential that you use SEO pros to actually build your site. This is not where you can cut a few corners.
Then there's conversion optimization - converting visitors to buyers. Most of this takes place at the presentation level. Does the site meet or exceed the visitor's expectations? You have 6.4 seconds to convince a visitor to explore your site. That's how much time web users devote to site evaluation.
DYI or Go With The Pros?
94% of all ecommerce ventures tank. Down in flames. Many of these failures are based on poor business models, but just as many are due to poor site design, lack of SE recognition, an off-putting presentation layer or a home page that looks like a carnival midway.
If you're a start-up and you don't know much about SEO and SE promotion, do not let your teen-aged nephew design your site. And if you're the owner of an underperforming site and you can't figure out why, don't waste your time tweaking. You're losing sales every day.
If you know ecommerce, develop a strategy that encompasses all five of these critical facets. If you don't know ecommerce, hire somebody to do it for you.
It's the best money you'll ever spend.
|
